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Burleigh Brewing named as 2014 Business of the Year
Written on the 3 December 2014 by Gold Coast PR Company Consulting HallRenowned craft brewery Burleigh Brewing has been named as the Gold Coasts Business of the Year in the Gold Coast Business Excellence Awards.
The business, which was set up by Brennan and Peta Fielding in 2006, was named the winner at a gala evening attended by nearly 700 people at Jupiters Hotel and Casino.The company has created a recipe for success by developing world-class products, clever marketing, strong sales success and building a strong team.
Since selling their first beers in August 2007, Burleigh Brewing has established a strong niche in the South East Queensland beer market, which is dominated by the industrys two largest manufacturers.Peta Fielding said their products were now found in many of the regions bars and restaurants as well through chains such as Dan Murphys, First Choice, BWS and Liquorland.
During the past three years the companys sales have almost tripled while the number of the companys employees has grown by more than 50 per cent.Ms Fielding said all seven of the different beers they sold had won a world championship medal.
"Our industry is dominated by a duopoly in manufacturing and a duopoly in the retail chain, which makes for interesting competitive dynamics", said Ms Fielding.
"In five years I'd like to look back and know that we have participated successfully in that world while maintaining absolutely our business integrity, our genuine commitment to the quality of our product and to the quality of our relationships with our customers and our staff".
As well as being named the Gold Coast Business of the Year, Burleigh Brewing also took the annual award for being the best business in the Retail, Wholesale and Distribution category.
Author: Gold Coast PR Company Consulting Hall